Frankfurt, 17 April 2018: ISPMA Software Product Summit Keynote

Rich Mironov will keynote the Software Product Summit in Frankfurt. His talk will be on “Product Leadership Success: Lessons from Silicon Valley.”

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Your Audience’s Real Roadmap Questions

Your different audiences have different (often opposing) goals and incentives, which means they probably want different product decisions and therefore different roadmaps. You need to understand and anticipate their agendas.

What are the questions that various groups really want to ask, and how does that shape our roadmap conversations?

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“My CEO is a Finance Guy Stuck on ROI…”

How do we communicate product management’s view of prioritization and strategy to ROI-focused executives? Here’s my side of several recent conversations.

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Let’s Abandon Customers and Users

Talking generically about ‘customers’ or ‘users’ can generate lots of confusion, especially in B2B or B2B2C situations. We can be more precise by saying doctors, or shoppers, or data analysts, or whatever we really mean.

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The Software Development Deli Counter

The revenue side of the house often believes that incremental budgets – or major deals – all that it takes to add new items at the top of the development queue. Like ordering a custom-built sandwich at the deli counter…

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7 Ways to Know That You Need a Head of Product

The “No Head of Product Syndrome” is where product managers are scattered throughout a complex organization, but lack an executive-level product leader who can to create conditions for success: drive good hiring/mentoring, create bits of semi-standard processes, and set achievable role/job expectations.

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Getting Developers’ Buy-In on Build versus Buy

Technical Build versus Buy decisions should be straightforward, but we need development collaboration and motivation to get these right. What emotional barriers do we hit, and how do we address them? And how do we become better students of organizational behavior?

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Selling Vs. Learning

Product managers must be part of the (enterprise) selling process. But selling and learning are hard to do at the same time with the same customer. How do we create separate learning opportunities with a wide range of customers and prospects to deeply understanding markets, segments and fundamental needs?

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Metrics for Product Career Schools?

Various product management schools, workshops and certificate programs strongly suggest that attendees will get jobs as product managers. Success metrics seem critical here, but are notably missing. “Of the people who’s already spent thousands of their own dollars on this course, how many are now working as product managers…?”

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