
How do we communicate product management’s view of prioritization and strategy to ROI-focused executives? Here’s my side of several recent conversations.

There are some fundamental laws of tech product economics (especially software) that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. We unpacked a few.

Engineering teams focus on overall productivity and repeatability. Sales teams want account-level responsiveness. How can product managers mediate this inevitable conflict?

It’s easy to believe that broadly available commercial products don’t give us exactly what we want, but that our internal team can quickly whip up precisely the right thing. This ignores some fundamental economics of software commercialization.

There are some fundamental laws of software economics that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. (Gravity’s not just a good idea, it’s the law.)

Agile Cork Dublin is hosting me for a talk on “Four Laws of Software Economics” that should drive executive-level decisions about business and software product strategies.

Product Tank Dublin hosted me for a talk on “Four Laws of Software Economics” that should drive executive-level decisions about business and software product strategies.

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.

It’s a fact: your development team will never, ever, ever be big enough. As a software executive or product lead, how should knowing that change your actions or decisions?