Business Cases Are Stories About Money

Before we start crunching business case numbers, we should think about the underlying money story: who it’s for, how it generates money, and what similar money stories we are considering.

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Product In the Time of Cholera

As product leaders, most of us have spent the first few weeks of the COVID-19 crisis focused on (worried about) our people and teams. But we’re now shifting attention to how this changes priorities and product plans…

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Auckland: What Your Roadmap Audiences Are Really Thinking

Product Management Auckland hosted this take on internal stakeholders, their competing goals, and what they really look for in a product roadmap. Slides included.

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“My CEO is a Finance Guy Stuck on ROI…”

How do we communicate product management’s view of prioritization and strategy to ROI-focused executives? Here’s my side of several recent conversations.

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Let’s Fire a Few of Our Customers

We may be over-investing in a few outlier prospects and neglecting our core customers. How do we frame this and get support to fire one or two?

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

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Prioritization Requires Strategy

Team-level priorities and backlogs need to be anchored to broader technical and business goals. Here’s how one product leader is getting her various pieces lined up.

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Video: Agile Product Mgmt challenges

The second video (of five) in Tolpagorni‘s product leadership series: Magnus Billgren and Rich Mironov talk about strategic product management challenges in agile organizations: the need for roadmaps, strong market input, and the increased (but very valuable!) additional work load for product managers. Recorded in March 2012 during Produktledardagen.

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Strategic Pricing for Start-Ups and New Products

How do we understand customer value and relevant pricing units in entirely new markets?

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How Well Can You Predict The Future?

It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs.  The sudden downturn even caught GE’s legendary planners by surprise.  If you’re an executive at a technology company, you may already have started an FY09 planning process to re-examine staffing, product investments and revenue.  These already bake in your core business assumptions, though, so you should “stress test” your assumptions using scenario planning. We’ve worked with a range of executive teams on scenario planning: using market-driven product roadmaps to identify business risks and core assumptions, and then highlight the interrelationships among strategic choices. Once you can see how products and delivery dates relate to market realities, you’ll be able to answer the “what if” and “how…

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