Tag: customer thinking

offshore oil rig

The Risks of Replatforming

Many companies have replatforming efforts underway.  This is an essential part of the software product business, but fraught with poor assumptions and lack of experience/understanding.  I’ve seen the majority of these replatforming and reimplementation efforts fail…

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Angels dancing on head of a pin

Selling Problems (and Then Solutions) Instead of Philosophy

We know that external customers must recognize a problem before they consider buying our solution. But I often see product managers / product leaders forget this when dealing with internal stakeholders and executives. We push for product-side practices and processes without clearly framing the underlying problems. I think of this as ‘selling philosophy.’

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old assembly line

How Weak Analogies About Software Can Lead Us Astray

Company leaders who aren’t steeped in how software is designed and built can apply less-than-useful analogies for how software products are built. These analogies tend to highlight predictability, scheduling and cost management… but may not be that useful. This post unpacks a few of them.

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How Agile + Product Management helps build the RIGHT things the RIGHT Way

Most agile conversations are about morale, velocity (aka throughput), quality, predictability, and team dynamics. But we rarely address actual customer/user vale or business outcomes — instead hiding behind story points or vanity internal value metrics. This discussion will be about how strong product management bridges the outward customer/market view and inward development view.

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Hiring a Head of Product (Video)

Most companies that need a Head of Product Management don’t know how to find one. They write kitchen sink job descriptions; look for subject expertise instead of product expertise; fail to organize their interview process; and eventually give up on hiring the right product leader. (Or repeatedly hire wrong folks who don’t stay.) This talk will disassemble the problem, then offer recommendations for getting it right.

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Book Cover - The Art of Product Management
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