How to Make Time for Customer Interviews & Validation

Product leaders need to push their teams toward regular direct user/customer feedback, unmediated by sales or marketing or support. I’m suggesting one live user interview per week. But how can we find time for that, and make it important enough to compete with other urgent work?

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Webinar: 10 to 10 Million, Navigating Growth as a Product Manager

Product Plan is hosting a webinar on successfully managing rapid product growth. Panelists are Daniel Elizalde, Rich Mironov, and Jim Semick. Attendees can submit questions in advance for on-air responses.

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Talking Directly with (Real) Customers

Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?

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Auckland: What Your Roadmap Audiences Are Really Thinking

Product Management Auckland hosted this take on internal stakeholders, their competing goals, and what they really look for in a product roadmap. Slides included.

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Auckland: Four Laws of Tech Product Economics

There are some fundamental laws of tech product economics (especially software) that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. We’ll unpack a few while we share some war stories.

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Podcast: Perspectives on Product Management

A Product That Counts podcast pulling together interviews from 5 product thinkers: what makes good products, good product managers, and scalable organizations

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Selling Vs. Learning

Product managers must be part of the (enterprise) selling process. But selling and learning are hard to do at the same time with the same customer. How do we create separate learning opportunities with a wide range of customers and prospects to deeply understanding markets, segments and fundamental needs?

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Interviewing Like a Product Manager (Product School)

Many candidates applying for product management jobs are thinking only about their side of the process, and not applying their product skills to understanding what hiring managers (i.e. buyers) want.

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Turning Ideas into Software (Panel)

An interactive discussion about how to turn software into products, with some of the most innovative product managers in Silicon Valley (Mike Tadlock, Sue Raisty, Rich Mironov)

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