It’s easy for CEOs to think that they personally are the best-informed people within their companies about what customers need and what markets want. In reality, product and design teams have the time, focus, expertise, and large numbers of non-selling interviews to do more objective validation of product ideas.
Rich joined Lou Rosenfeld’s design podcast to talk about cross-functional collaboration between product and design; CEO perceptual biases; scaling up product organizations; and Enterprise Experience 2019 conference.
How does enterprise product management differ from mass-market consumer product management? We’ll look at organizations, politics and experiments… and why “experiments” mean very different things in B2C and enterprise/B2B.