The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.
If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.
Before you ask for additional technical staff for your product, give a thought to the revenue implications. Eventually, your development team has to earn enough to pay for itself — and a lot of other people.
How do we understand value from the customer’s point of view, not just the vendor? How do we choose pricing units, what portion of value can we capture, and why do we have to do the math/thinking in advance for customers?
Completing a three-post skills model for product owners, partly borrowed from product management… For some projects, product owners need market-facing skills as well as core agile practices (release/sprint planning, story writing, prioritization, backlog grooming). They *may* need to tell economic stories, segment users, design incentives and take a portfolio-level view.
Rich Mironov guest-taught in Dublin, Ireland, as part of a Postgraduate Diploma in Product Management offered by Software Skillnet and the Dublin Institute of Technology (DIT). Also workshopped / lectured on agile and software product management for the Irish Software Association.
Recently, I put up a small assessment tool for product management teams. This tool is intended to generate discussion and highlight areas for team improvement. Several PMs had follow-up comments and questions along the lines of “what should we do if we’re scored ourselves poorly on a specific item?” There are no generic prescriptions for improvement, especially in product management. It’s worth drilling into an individual item or two, though, and imagining how we might analyze the situation and take corrective action.