Understanding Enterprise Product Companies

Enterprise companies are structurally different from consumer and SMB companies, and product management tools are different – even though we have similar product/market goals. What should B2C product folks want to know before crossing over?

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Talking Directly with (Real) Customers

Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?

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Let’s Abandon Customers and Users

Talking generically about ‘customers’ or ‘users’ can generate lots of confusion, especially in B2B or B2B2C situations. We can be more precise by saying doctors, or shoppers, or data analysts, or whatever we really mean.

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The Power of a Few Customer Calls

rotary phone

Talking with even a few users/customers can make the difference between potentially good ideas and actual improvement. Between “I think…” and “here’s what I heard from live customers…”

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Is Apple the new Microsoft?

A decade ago, Microsoft owned the desktop OS market, and pushed users around a lot. Lately, it feels like Apple is working on their strategic agenda harder than they’re working on mine.

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