We had 130 RSVPs for this Product Tank Dublin talk on software, strategy and product management.  Held in the Custom House underground vaults that originally held whiskey and wine!

What: Four Laws of Software Economics
Where: Dogpatch Labs,CHQ Building Custom House Quay, Dublin Docklands
When: Thursday, April 7
Event page


There are some fundamental laws of software economics that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. (Gravity’s not just a good idea, it’s the law.)  We talked through a few:

  • Your development team will never (ever) be big enough
  • All of the profits are in the nth subscriber or copy
  • Software bits are not the (whole) product
  • You can’t outsource your strategy

Elicited a few laughs, a few cries, and some groans.