Rich gave a product-focused talk at this all-day Agile event

What: AgileCamp Silicon Valley
Topic: The Product Imperative: Building the RIGHT Thing
When: Friday, 28 October 2016 (all-day event)
Where: Santa Clara Conference Center, 5001 Great America Pkwy, Santa Clara

What do markets and customers really need?  What will they pay for?  For internal applications, which truly move the financial or customer needles?
Most agile discussions focus on building things right; we’ll focus on building the right things, validation and avoiding 100% waste.

We talked about

• Process improvement versus market success
• Urgency of customer/end user validation (early and often)
• The real cost of development
• Tools for reaching out to your real end users and buyers