Three perennial challenges for entrepreneurs and start-up founders are (1) seriously listening to their markets, (2) building customer-side savings/ROI logic, and (3) whole-product thinking.  Tiny companies lack formal product managers, but need to apply some product management thinking to these fundamental product/market needs.

I’ve given variations on this talk several times for Stanford Continuing Studies’ Entrepreneurship course, “Getting from an Early Idea to a Real Business.”  Thanks to Bret Waters, who devotes endless time and energy to teaching this wildly popular class.