What: ISPMA Software Product Summit
Keynote: “Product Leadership: Lessons from Silicon Valley”
Where: Hilton City Center, Frankfurt, Germany
When: 17-18 April 2018


Rich keynoted ISPMA’s Software Product Summit in Frankfurt, a gathering focused on  management of software and software-intensive products.  Rich brought a Silicon Valley perspective to a mixed meeting of academics and product practitioners, painting the future and covering:

  • How software is increasing at the core of every market — but that timing and economics matter
  • Market validation as product management’s most important leverage
  • Our focus on paying customers and end users, rather than internal stakeholders