Host: Project Management Institute (PMI)
Topic: ProDUCT Management Basics for ProJECT Managers
When: 18 October 2016
Product management is often a murky role: poorly understood and inconsistently practiced across tech companies – and often confused with program and project management. Yet done well, product management is a driver of market success and effective development. Agile teams building commercial software have additional role confusion between product owners and sometimes-agile product managers. This session outlined product management basics, contrasted them with project/program management, and matched this to scrum-defined product ownership. Attendees got a better sense of what product managers do, and how we can work together more effectively.