Pricing, Business Models, and What Things are Worth (Workshop)

Rich Mironov led a workshop for SVPMA on “Pricing, Business Models, and What Things are Worth: How to make money in difficult times. “

When: Saturday, April 25th, 2009

This half-day workshop covered the essentials of pricing, business models and profit engines: how we make money from our products, and how we can make more?  We focused less on specific prices (how much is it) than on matching prices to customer-perceived value and on pricing units (per seat, per photo, per share of stock sold).  We also talked about getting value from later product releases, where customers see value in Release 3 and 4 and 5 and 6.

This was a fun, interactive morning.  Team exercises included pricing a never-before-shipped service for a hot-hot (but imaginary) tech start-up and ideas on pricing product management consulting services.


  • Understand pricing as part of the overall product strategy mix
  • Hands-on team exercise pricing an entirely new product
  • Strategic model for finding and capturing long-term value
  • Ideas for disruptive pricing units
  • Appreciation for sales reps faced with conflicting, complex pricing models

As a member of SVPMA’s board, Rich was excited to have this opportunity to share with the broader Silicon Valley community.


The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field.  The goal of the SVPMA Workshop Series is to provide our members hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers and trainers.

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