Starter KPIs for B2B/Enterprise

There are no generic or universal KPIs, since every business has unique aspects. So if we want KPIs for a B2B/enterprise company, where would we start? And how do we avoid committing to improvements in metrics/KPIs before understanding our current scores (or situation)?

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B2B SaaS Companies Need Behavioral Expertise

B2B SaaS are missing the opportunity to understand and model their user base: boosting satisfaction and revenue by identifying how successful customers behave during their revenue journey

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