This interactive workshop with Rich Mironov will help product managers improve their understanding and skills for working with stakeholders, cross-functional teams, executives, and customers. We will frame the main challenges forproduct managers, then look at specific tools/techniques to drive decisions/strategies.
Individual product managers are focused on their individual products/services, but product leaders need to think about their organizational context: how do we get things done? What motivates each functional group and how do we align incentives? Can we get out ahead of inevitable resource conflicts?
This occasional public workshop was most recently delivered in San Francisco on June 24/25: two days of market-facing skills for product owners and new product managers. Beyond the mechanics of user stories & backlogs, we applied segmentation, software economics and user motivation to attendees’ own products in the marketplace. We learned-by-doing and turned participants’ products into live case study as well as working through prepared exercises and materials.