10x Coding Speed Won't 10x Revenue
I've had two recent conversations with CEOs who are confusing potential code acceleration with revenue acceleration. Here'…
Marketing
6 posts
A Strategic Tool Chain
Scott Sehlhorst [http://tynerblain.com/blog/about-the-author/], an incisive
product thinker and occasional collaborator, made this strategic map…
Lies, Boundary Cases and Checking Our Work
I’ve been doing some research into marketing automation solutions over the last
month, both for myself and for a…
Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-…
The Strategic Secret Shopper
I’ve often played the “secret shopper,” hired to approach key competitors as a
customer or as a consultant to…
Getting into Customers’ Heads
Sometimes, at the end of a heroic development effort, we find lukewarm prospects instead of purchase-order- waving customers. How…