Santa Clara, 27 April: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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Santa Clara: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Podcast on how marketers and product managers can work well together, and the importance of deeply understanding customer needs before building products or marketing campaigns .

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A Strategic Tool Chain

Scott Sehlhorst’s thoughtful diagram of strategic steps for successful products. This picture is certainly worth 1000 words.

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IT@Cork: Product Manager/Product Owner Challenges

IT@Cork

Focusing on skills rather than titles, how do we avoid product manager/owner failure modes for revenue (commercial) software? And why do revenue software companies hire product managers, when agile development teams are looking for product owners?

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Lies, Boundary Cases and Checking Our Work

I’ve been doing some research into marketing automation solutions over the last month, both for myself and for a client. That included running several against my own website. My weekly email report from HubSpot included this surprising subject line: “Visits up 93,200%, Leads up 300%.” Maybe I can cut down to consulting only one day a month…

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Service Revenue and Upsell Marketing

Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”).  I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing.  This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.

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The Strategic Secret Shopper

what are your competitors saying?

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Getting into Customers’ Heads

How can we get inside our prospects’ heads early in the product cycle so that our “next new thing” meets their needs and desires? Or… paraphrasing Freud’s famous question about women, “What do customers want?”

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