A Strategic Tool Chain
Scott Sehlhorst, an incisive product thinker and occasional collaborator, made this strategic map of disciplines for delivering market-winning products after…
Marketing
5 posts
Lies, Boundary Cases and Checking Our Work
I’ve been doing some research into marketing automation solutions over the last month, both for myself and for a…
Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers…
The Strategic Secret Shopper
I’ve often played the “secret shopper,” hired to approach key competitors as a customer or as a consultant to…
Getting into Customers’ Heads
Sometimes, at the end of a heroic development effort, we find lukewarm prospects instead of purchase-order- waving customers. How can…