Interviewing Like a Product Manager (Product School)

Many candidates applying for product management jobs are thinking only about their side of the process, and not applying their product skills to understanding what hiring managers (i.e. buyers) want.

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Unpacking Business Value (AgileCamp Dallas Keynote)

The AgileCamp organizers have generously invited me to kick off the Dallas event with a keynote on unpacking business value. We’ll look at things from “the business side” ahead of a full day of Agile and Lean practices.

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Tuesday is Female Pronoun Persona Day

she-needs

As a long-time B2B infrastructure product manager, I’m used to thinking about my customers as guys. IT managers and directors, 30-50, developers or sys admins who’ve been pushed up into management, frustrated, under-appreciated and under-resourced, pale from weekends spent inside… I’m exaggerating on purpose. Rrecent chats with three women who run IT groups reminded me that we (product managers) need to channel our diverse customer base — wherever it leads us.

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Workshop: Market-Facing Skills For Product Managers/Product Owners

Rich presenting

This occasional public workshop was most recently delivered in San Francisco on June 24/25: two days of market-facing skills for product owners and new product managers. Beyond the mechanics of user stories & backlogs, we applied segmentation, software economics and user motivation to attendees’ own products in the marketplace. We learned-by-doing and turned participants’ products into live case study as well as working through prepared exercises and materials.

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Three Product Challenges for Early-Stage Entrepreneurs

Rich Mironov led a clinic on product management concepts for very early-stage start-ups (1 to 3 employees), hosted by Agile Entrepreneurs. Three Product Challenges for Early-Stage Entrepreneurs Three Product Challenges for Early-Stage Entrepreneurs from Rich Mironov When: Thursday July 15, 2010 Where: Fenwick & West, 801 California St, Mountain View CA Who: Hosted/presented by Agile Entrepreneurs Rich talked about what product management is, who does it at start-ups, and three things that every founder must do (or get help doing) even though there’s no product manager on board yet: Seriously listen to their market/prospects Build a thumbnail customer-side ROI Take time for whole-product thinking

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Reducing Risk Through Agile Product Planning (webinar)

What: “Reducing Risk through Agile Product Planning” webinar When:  June 2nd, 2010 Speaker: Rich Mironov, Principal, Mironov Consulting Replay the webinar here This webinar was part of Accept’s Agile Management Series, which also included speakers from Forrester and PRTM. Agile development teams focus on delivering products faster and with higher quality, reducing the risk of being “late to market.”  But product managers also worry about business risks including: building the wrong product, missing profitable segments, and constant roadmap changes.  How can we apply agile product planning to reduce our overall business risk? Reducing Risk through Agile Product Planning from Rich Mironov

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Where Does (Should) Strategy Live in Your Company?

Rich Mironov gave a talk at SDForum’s Marketing SIG on where/how to build strategy in (young) tech companies. What:  Where Does (Should) Strategy Live in Your Company? Where: Marketing SIG @ DLA Piper,  2000 University Ave, Palo Alto When: April 12, 6:30pm – 9:00pm PDF of the slides Where does/should strategy live in your company? Technology companies tend to break strategy into functional pieces: the CTO is responsible for a technology strategy, Marketing has a lead generation strategy and a customer/segmentation strategy, product managers each have a product strategy, Sales drives a channel/partner strategy.  Often there’s a disconnect between these groups and their various strategies.  This is even more frequent among software companies deploying agile development practices, since Engineering often…

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P-Camp ‘10: Thinking Like an Agile Product Manager

At Silicon Valley P-Camp ‘10 (March 13th), Rich Mironov led a session on “How Agile Changes Waterfall PM Processes and Thinking.”  This was a tall order for a 45-minute colllaborative session with 120+ attendees, so we ran a real-time exercise in creating, prioritizing and attacking a backlog of agile PM issues.  The room was full of enthusiastic attendees, both agile veterans and newbies, with good insights/advice from the crowd. Agenda: Handful of level-setting slides (< 15 minutes) – see the slides Prioritize and time-box questions / issues raised by the group, i.e. build a backlog (< 10 minutes) Tackle issues based on priority (20 minutes, allocated 5 minutes each for top 4 issues) Thumbnail retrospective (3 minutes) Rather than just…

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Product Camp NYC

We were thrilled that the P-Camp/Product Camp movement arrived in The Big Apple on July 18th, and that Rich Mironov was able to participate: What: Product Camp NYC Where: Down Town Association, 60 Pine Street, New York City 10005 When:  Saturday, July 18, 2009, 8:00 am to 4:30 pm Cost: Free, more information here Organized by: New York Product Management Association ProductCamps are collaborative, user organized professional conference, focused on Product Management and Marketing topics. At ProductCamp, everyone participates in some manner: presenting, leading a discussion, showcasing a best practice, or sharing their experiences. Others help with logistics, securing sponsorships, organizing sessions, or settng up/cleaning up.  This is a self-organizing collaborative event that is designed be a fun, rewarding and…

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Disruptive Pricing Units

During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and in-flight soft drinks.  That caused an announcement about a new airline to catch my eye – an airline offering a radically different approach to pricing.  It re-raised a topic that we explore with many clients: shifting the basis of competition by changing pricing units. On June 6th, 2008, a new airline called Derrie-Air started advertising fares based on total passenger weight,  with the slogan “Pack Less. Weigh Less. Pay Less.”  A flight from Philadelphia to Los Angeles was priced at $2.25 per pound – with each passenger paying based on body weight plus luggage.  Thus a supermodel carrying only a…

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