Tag: value

Podcast: Mastering Business Analysis

In this “Mastering Business Analysis” podcast, Rich shares thoughts on product manager versus product owner; output versus outcome; getting out of our cubes to learn from lots of real users; and building the right thing (not just building things right) to deliver measurable value.

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Agile2016 Innovation & Product talks

For those who missed this year’s Agile Alliance conference in Atlanta (July 25-29), Rich gave talks on “Intro to Agile Product Innovation” and “Intro to Agile Product Management.” Both were for general agile audiences, geared to those working on (or coaching) agile development teams, and emphasizing the revenue-generating market side of the software business. LeanUX / Lean Startup practitioners will recognize many of the themes.

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Customer Value and What Things Are Worth

How do we understand value from the customer’s point of view, not just the vendor? How do we choose pricing units, what portion of value can we capture, and why do we have to do the math/thinking in advance for customers?

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Book Cover - The Art of Product Management

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