Demystifying Agile Product Management
There’s tremendous confusion about how product management works for Agile software development companies. Beyond the mechanics of Agile/Scrum and users stories, how do we define/build products that answer broad market needs that also resonate with large groups of customers and deliver revenue? There’s been a split between high-level product planning and detailed software implementation. During this webinar, we unpacked goals, roles, and the skills needed to deliver great products with revenue impact.
We covered core questions:
- What is a product manager, and how does this map to Agile’s product owner role?
- Where do we find such folks? What skills are needed, and how do we grow skills?
- Most agile development is distributed. How can we distribute product management/product ownership?
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Download a PDF of the slides.