Talk: Four Laws of Software Economics (Business of Software)

Business of Software

I was thrilled to share the Business of Software stage with Alex Osterwalder, Paul Kenney, David Heinemeier Hansson, and other tech stars.

Talk: Four Laws of Software Economics
Where: Business of Software conference, Boston, Sept 2015 (agenda)

Video, courtesy of BoS:


There are some fundamental laws of software economics that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. (Gravity’s not just a good idea, it’s the law.)  We defined a few, including:

  • Your development team will never be big enough
  • All of the profits are in the nth copy
  • Software bits are not the (whole) product
  • You can’t outsource your strategy

(I’ve serialized this into four posts starting here.)

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