Jun 12, 2018 1 min read

IoT Product Podcast: You Can’t Outsource Strategy

Daniel Elizalde focuses on product management tools and training for IoT and also offers a top-rated in-person course at Stanford. Daniel produces an IoT product leadership podcast, which he generously invited me to join.

Listen to IoT podcast here (43 minutes).

We applied my 4 Laws of Software Economics to IoT and mixed software/hardware offerings.  I also stressed the importance of product managers constantly reaching out directly to customers/users/prospects to find out what’s really true in their markets. Give a listen.

Daniel’s takeaway:  “You can’t outsource strategy. You can’t depend on outsiders or 3rd parties to tell you what is important. And you certainly can’t depend on 3rd party or outsiders to give you the deep insights that you as a Product Manager need to have to build the right product, with the right details, in the right order, that really delivers value.”

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