Feb 19, 2023 1 min read

Podcast: Agile & Sales-Led Development

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I joined Murray Robinson and Shane Gibson on their No Nonsense Agile Podcast to talk about the problem with sales-led development.  (1 hour)

It's easy for B2B enterprise companies to fall into a sales-led development model where the majority of  work is customization – starving the core product of resources for innovation, new features, quality improvements and technical resilience. The result is frustrated product/engineering teams, uninspiring products, low profitability, slow growth and difficulty getting follow-on investment. Fixing it requires product leaders to help executives understand that the economics of a product and service business are very different and they need to change their behavior accordingly.

Give a listen here.

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