Event: Mind The Product/Digital APAC
Rich’s topic: Dealing with Misaligned Stakeholders (and Why Your Internal Stakeholders Will Almost Always Be Misaligned)
Full event: 14/15 April 2021
Rich’s talk: 930pm 13 April (Tues in Pacific time) = 1230pm 14 April (Weds in Singapore)
I’ll be joining MTP APAC remotely for a talk on “Dealing with Misaligned Stakeholders (and Why Your Internal Stakeholders Will Almost Always Be Misaligned)”
Prioritization is hard, and we HOPE that a clear corporate strategy plus well-considered OKRs will get our internal stakeholders to agree on what’s most important: unambiguous #1 and #2 and #3 priorities. That our spreadsheets and analysis will sell everyone on our plan. But that rarely happens: Sales wants us to put 100% of our development effort against shiny new features (except when every big deal includes a commitment for some tiny off-off item); Support/Customer Success want 100% against bug fixes and workflow improvements and productivity tools; Engineering lobbies for better architecture and scalability and more refactoring; Marketing wants us to document more use cases in more industries so that we can widen the funnel. We may wait for each department to “see the light” and give up its specific asks in favor of the greater good, but that can be a very long wait.
How do we understand this behavior, appreciate their effort (rather than just being frustrated), and find strategic tools that let us build out a single plan for our products and teams? How to some progress on our notional roadmap amid the chaos?