Making Hard Product/Portfolios Decisions (Product Tank SF)

Topic: Making Hard (Strategic) Decisions about Products / Portfolios
Event: Product Tank SF
When: 20 August 2015


Software executives and software product managers should focus first on putting the right products into their portfolios — since the primary drivers of market success are identifying the right markets, segments and customer problems to solve.

LeanUX and Lean Startup concepts help us especially with single product companies and feature-level ranking. Agile/scrum helps us get more out of our scarce development capacity. How do we bring these up to the next level, to build balanced product plans and make hard choices between products? A lot of folks think we can “outsource” our strategy and portfolio work to spreadsheets, or customer crowdsourcing, or bottom-up team process. We’ll look at why that’s unlikely to work well, and some top-meets-bottom approaches for successful whole products.

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