Your different audiences have different (often opposing) goals and incentives, which means they probably want different product decisions and therefore different roadmaps. You need to understand and anticipate their agendas. What is your sales team thinking while you talk about next quarter? What questions are your marketers too polite to ask? And the questions you wish your executives wouldn’t ask?
We had a capacity crowd and a lively discussion of incentives, product strategy and company politics. Thanks to Hubspot for venue / food and Dublin Institute of Technology for hosting my annual Ireland teaching visit.