We can’t do everything, even if our executives believe we can. So how do we decide what to focus on – and say NO to a huge stack of good ideas that crowd out the best ideas? Bruce McCarthy and Rich Mironov join Product Tank Auckland to talk about frameworks, collaboration and executive interrupts.
There are a lot of inputs to product strategy including advisory boards, customer forums, sales teams and ROI prioritization algorithms. None are sufficient on their own: we have to develop and apply strategic judgment, and test that in the marketplace.