Talking Directly with (Real) Customers
I speak/write incessantly about the importance of product managers talking
directly with their users and buyers (collectively “customers”), not…
Product Management
180 posts
InfoQ Podcast: Product Development/Management Trends
Shane Hastie’s podcast
[https://www.infoq.com/podcasts/Rich-Mironov-trends-product-development] for
InfoQ covers agile culture and…
Your Audience’s Real Roadmap Questions
I get pulled into lots of discussions among product managers about the best ways
to represent (and then present and…
“My CEO is a Finance Guy Stuck on ROI…”
(combining a series of similar conversations)
Head of Product: My CEO is a finance guy*, and is pushing the product…
Hearing About Accounts, Listening for Segments
In a well-run organization, each role has a single orientation; they either support individual customers or they support the…
Let’s Abandon Customers and Users
I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking…
The Software Development Deli Counter
I’ve noticed a frequent executive-level misalignment of expectations across a
range of software/tech companies, particularly in B2B/…
7 Ways to Know That You Need a Head of Product
Over the last year or so, I’ve seen more than a dozen companies with a
meta-product management problem…
Getting Developers’ Buy-In on Build versus Buy
In theory, Build versus Buy decisions should be straightforward: we compare
off-the-shelf offerings with the time/cost/expertise…
Selling Vs. Learning
I talk with product managers all the time, and always ask whether they are
talking directly with end users and…
Metrics for Product Career Schools?
December 6th’s Wall Street Journal
[http://www.wsj.com/articles/tech-companies-delay-diversity-reports-to-rethink-goals-1480933984]…
Motivating Development Teams
As noted in my last post [http://www.mironov.com/responsive/], Sales and
Marketing often wonder whether Engineering is sufficiently…