Videocast: Transforming with Truly Effective Product Management

Blaine Mathieu, Vantiq‘s CMO, hosts a video interview series on digital transformation and the real-time enterprise.  He invited me to join for an episode on how to “Transform with Truly Effective Product Management.

We touched on a variety of topics, including:

  • Digital transformation is very difficult, especially for manufacturers of physical goods
  • That waterfall never worked even when we pretended it did, and agile isn’t new
  • How product folks can earn the trust of CEOs and other executives
  • Why early social gaming companies engineered away all of the fun by chasing a single revenue metric

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Book Cover - The Art of Product Management

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