Strategic Pricing for Start-Ups and New Products

Rich Mironov led a discussion for SDForum’s Marketing SIG and Start-up SIG

What: “Strategic Pricing for Start-ups, New Products and Innovations”
When: April 20th, 2009

SDForumPricing is hard, and most companies don’t spend much time thinking about it.  Often, it’s decided late in the development cycle, tactically, and copied from competitors that we hope did their homework.  Startups and companies with innovative new products may not have an existing competitor to copy the wrong answers from.  Instead, they have an opportunity to define the right business model and pricing to tilt the marketplace in their favor.

Using some real-world examples plus an imaginary product, we’ll explore:
* how would customer value your product (or service)?
* what is the right pricing unit? (by the month, by the seat, by the download, stock trade, answer, GB of storage, movie, social connection…)
* will this support your business model?
* how will you keep making money over time?

SDForum Strategic Pricing For Start Ups

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