Santa Clara: Certificate in Productizing Innovation

What: Executive Certificate in Productizing Innovation
Where: Leavey School of Business, Santa Clara University
When: Six day program on Sept 8-9, Sept 15-16, and Sept. 22-23


Rich was excited to be an instructor for this new program at Santa Clara/Leavey.  The three-week curriculum is designed to deliver “next day” skills that participants can put into immediate use, plus data analytics and empirical theory around the product innovation process.

Rich covered some core product/innovation topics during the Sept 9th session with a mix of presentation materials and student exercises:

  • Product management organizations, working with peer organizations, and influence versus authority
  • Innovation challenges in execution-driven organizations
  • Product objectives versus product management objectives

 

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