What: Executive Certificate in Productizing Innovation
Where: Leavey School of Business, Santa Clara University
When: Six day program on Sept 8-9, Sept 15-16, and Sept. 22-23
Rich was excited to be an instructor for this new program at Santa Clara/Leavey. The three-week curriculum is designed to deliver “next day” skills that participants can put into immediate use, plus data analytics and empirical theory around the product innovation process.
![](https://www.mironov.com/content/images/2022/01/SCU-2.jpeg)
Rich covered some core product/innovation topics during the Sept 9th session with a mix of presentation materials and student exercises:
- Product management organizations, working with peer organizations, and influence versus authority
- Innovation challenges in execution-driven organizations
- Product objectives versus product management objectives