Hearing About Accounts, Listening for Segments
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market.…
Organizations
163 posts
Let’s Abandon Customers and Users
I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking…
The Software Development Deli Counter
I’ve noticed a frequent executive-level misalignment of expectations across a
range of software/tech companies, particularly in B2B/Enterprise…
7 Ways to Know That You Need a Head of Product
Over the last year or so, I’ve seen more than a dozen companies with a
meta-product management problem that…
Podcast: Mistakes Product Managers Make
This episode [https://designyourthinking.com/biggest-mistakes-product-managers/]
of Karthik’s DesignYour Thinking [https://designyourthinking.com/] podcast
pulled together thoughts on product…
Getting Developers’ Buy-In on Build versus Buy
In theory, Build versus Buy decisions should be straightforward: we compare
off-the-shelf offerings with the time/cost/expertise to create…
Selling Vs. Learning
I talk with product managers all the time, and always ask whether they are
talking directly with end users and…
Motivating Development Teams
As noted in my last post [http://www.mironov.com/responsive/], Sales and
Marketing often wonder whether Engineering is sufficiently…
Productivity vs. Responsiveness
Over the past year, I’ve done a half-dozen evaluations of product management
teams at enterprise software firms. These include…
Let’s Fire a Few of Our Customers
As product managers, we worry about market results – not just successfully
shipping stuff on time, but growing our product’s…
The DIY Illusion
I’ve recently talked with several companies that are spending $1M/year or more
to build generic software that is…
“It’s Not Just Me”
I recently ran a series of workshops specifically for product management leaders: Directors and VPs of Product, CPOs, and others…