Watering Down SaaS ARR
I been doing occasional product due diligence this year for a few PE/VC firms, helping them vet potential investments…
SaaS
6 posts
Four Laws Of Software Economics (Part 2)
Post #1 noted that your development team will never, ever, ever be big enough to catch up with your dreams.…
B2B SaaS Companies Need Behavioral Expertise
(co-written with Scott Gilbert, long-time consulting partner and PM thought leader) At most B2B SaaS companies, nobody is tracking customers…
Grocers and Chefs: Software Service Models
This article captured an April 2007 talk I did at SVPMA. The original slide deck is here. I’m talking…
Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers…
So Your Product Wants to Be a Service…
Sometimes we take a fresh look at a product, with the thought of turning it into a service. This is…