Strategic product thinking for the scrappy entrepreneur in all of us.
Strategic product thinking for the scrappy entrepreneur in all of us.
Visual notes from Rich’s keynotes at Pitney Bowes Product Management Summit. Talks were on “Common SAAS Pitfalls, and How to Avoid Them” and “Building Better Business Cases.”
If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.
B2B SaaS are missing the opportunity to understand and model their user base: boosting satisfaction and revenue by identifying how successful customers behave during their revenue journey
This article captured an April 2007 talk I did at SVPMA. The original slide deck is here. I’m talking with more and more with companies considering a shift from traditional licensing models to hosted software-as-a-service (SaaS). It’s important to recognize the radical changes such a move may force within your entire company. This column serves
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing. This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.
