Tag: saas

Four Laws Of Software Economics (Part 2)

If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.

Read More »

Grocers and Chefs: Software Service Models

This article captured an April 2007 talk I did at SVPMA.  The original slide deck is here. I’m talking with more and more with companies considering a shift from traditional licensing models to hosted software-as-a-service (SaaS). It’s important to recognize the radical changes such a move may force within your entire company.  This column serves

Read More »

Service Revenue and Upsell Marketing

Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”).  I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing.  This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.

Read More »
Sign up for our newsletter
Book Cover - The Art of Product Management
Categories

Archive

  • 2021 (11)
  • 2020 (12)
  • 2019 (7)
  • 2018 (7)
  • 2017 (8)
  • 2016 (13)
  • 2015 (16)
  • 2014 (17)
  • 2013 (17)
  • 2012 (14)
  • 2011 (2)
  • 2010 (13)
  • 2009 (9)
  • 2008 (4)
  • 2007 (3)
  • 2006 (4)
  • 2005 (2)
  • 2004 (7)
  • 2003 (8)
  • 2002 (6)
  • Scroll to Top
    Processing...
    Thank you! Your subscription has been confirmed. You'll hear from us soon.
    ErrorHere