Business of Software

I was thrilled to share the Business of Software stage with Jared Spool, Tania Katan, Peldi Guilizzoni, Claire Suellentrop, David Cancel, Bruce McCarthy and other star-studded speakers.

This talk focused on different organizational stakeholders at enterprise software companies, and some inherent misalignments between single-account-focused sales teams and market-focused product managers.  It was a rework of earlier roadmapping talks to address systemic issues/conflicts at an executive level.

What: Business of Software Conference
When: 1-3 October 2018
Where: Seaport Hotel Boston, 1 Seaport Lane, Boston MA


Thanks to Mark Littlewood and team for assembling a brilliant, diverse event with emotional resonance and honest discussions about software entrepreneurship.