Business of Software

I’m thrilled to share the Business of Software stage with Jared Spool, Tania Katan, Peldi Guilizzoni, Claire Suellentrop, David Cancel, Bruce McCarthy and other star-studded speakers.  Hope that you’ll be able to join us!

What: Business of Software Conference
When: 1-3 October 2018
Where: Seaport Hotel Boston, 1 Seaport Lane, Boston MA
Info and registration


Mark Littlewood and team assemble a brilliant event every year in Boston and London, with important speakers and C-level attendees.  I was honored to give a talk in 2015 (the original version of my Four Laws of Software Economics), and am excited to do a return visit.

This year’s talk is a reworking of “What To Do About Your Audience’s Real Roadmap Questions” and will address systemic roadmapping issues/conflicts that executive teams face.  After the event, the BoS team shares videos of each talk.