What: Business of Software Conference
Talk: “Software Pricing Demystified”
When: 11-12 April 2019
Where: Churchill College, University of Cambridge, UK
Conference Site

Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs.  But if we’re in the software business, we have to assign units and prices that reflect our value to customers.  And we should be mapping out pricing strategy before we start development, not the day before product launch.  During this talk we covered some software pricing essentials:

  • Computing (estimating) customer value
  • Pricing units, or what we count and how we scale
  • Segmentation, pricing/value tiers and how upsell works