Podcast: What Do You Do With a HiPPO?

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Rachel Obstler, VP Product at Heap, invited me in for a two-part conversation on her Product Therapy podcast.  This is the second portion, where we talked about:

  • Can we schedule innovation?  No, but start with hypotheses…
  • Insights are in the heads of our users: we have to discover things that they don’t already know
  • What we do with HiPPOs including their sampling biases
  • Explaining prioritization in terms of money
  • Strategic allocations of R&D effort before we decide about individual tickets/requests

Listen in.

(part 1 is here)

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