The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.
Rich offered this one-day workshop for 12 participants in New York on August 15th. Agenda included product managers/product owners, portfolio thinking, and how to manage executives/stakeholders. Attendees get to revise the agenda, adding topics about “your first week on the job” and “how to say NO nicely.”
As data-driven product managers, we’d like to pretend that incoming technical requests are simply transactional. In the real world, though, real people and real agendas are involved. And that means there’s a personal and political context to consider when prioritizing demands on our already-overloaded development organization.
Three perennial challenges for entrepreneurs and start-up founders are (1) seriously listening to their markets, (2) building customer-side savings/ROI logic, and (3) whole-product thinking. Tiny companies lack formal product managers, but need to apply some product management thinking to these fundamental product/market needs.
I spent some time this week with an executive who’s taking on a VP Products (VPP) role for the first time. We talked bout the unique challenges for a VPP, such as politely downplaying the hundred merit-worthy ideas arrive each day. He then asked what mistakes he should avoid on first arrival at his new company.
In this video Magnus Billgren (of Tolpagorni) and Rich Mironov talk about the very earliest-stage startups and their need for product management thinking — even if they are too small to have a dedicated person exclusively for this role. Conversation isabout founders with good product reflexes, lean startups, why there’s usually not a formal product manager among the founders, and when to add one full-time. (In my experience, it’s at twelve to twenty employees.) This is the third in a series, recorded in March 2012 at Stockholm Product Leadership Days.
Magnus Billgren of Tolpagorni Product Management talks with Rich Mironov about the importance of roadmaps as part of a coherent product strategy. How do we handle customer requests that are not in plan? This was taped during Tolpagorni’s Product Leadership Days, March 2012.