Strategic Pricing (MIT Sloan School)
Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products…
Market Thinking
146 posts
More Chefs and Agile Restauranteurs
As more of our clients have moved to agile software development, we’ve seen a growing need for business agility:…
How Well Can You Predict The Future?
It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs. The sudden downturn even…
Understanding the Opportunities of Buy-Side Economics
As CEOs of our products, we product managers have a lot to do. Traditionally, this has included “build-versus-buy”…
Customer Input and Planning Horizons (Haas Executive Education)
Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,…
Disruptive Pricing Units
During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and…
Grocers and Chefs: Software Service Models
This article captured an April 2007 talk I did at SVPMA.
I’m talking with more and more with companies…
Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-…
Burning Your Boats
I spent 2006 consulting to small tech companies, including seven months as an interim executive. I also nearly co-founded…
Crowding Out Tech Support
This week, there’s been a lot of discussion in the blogosphere and popular press about “crowdsourcing” — empowering crowds of…
Avoiding the Post-Course Correction
As early as 1961, Soviet and American space scientists planned for mid-course corrections: those tiny bursts of rocket power…
Owning the Gap
Product managers are usually the people who “own the gap” for their specific products: identifying all of the missing or…