Market Thinking • 3 min read How Well Can You Predict The Future? It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs. The sudden downturn even…
Market Thinking • 3 min read Understanding the Opportunities of Buy-Side Economics As CEOs of our products, we product managers have a lot to do. Traditionally, this has included “build-versus-buy”…
Market Thinking • 1 min read Customer Input and Planning Horizons (Haas Executive Education) Rich Mironov returned to the Haas School’s Product Management Executive Education [http://executive.berkeley.edu/programs/product-management] series,…
Market Thinking • 4 min read Disruptive Pricing Units During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and…
• 4 min read P-Camp, the first Agile Unconference for Product Managers Led by Rich Mironov, Enthiosys was thrilled to sponsoring P-CAMP, the first Agile Unconference for Product Managers and other…
Product Management • 5 min read The Accidental Agilist Over the last few months, we’ve repeatedly heard about product managers who come back from customer visits or vacations…
Organizations • 3 min read A Planetary View of Agile Product Management Product management is involved with most internal groups, but not equally and not all at the same time. PMs need…
Market Thinking • 5 min read Grocers and Chefs: Software Service Models This article captured an April 2007 talk I did at SVPMA [http://www.svpma.org]. The original slide deck is…
Market Thinking • 3 min read Service Revenue and Upsell Marketing Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-…
Market Thinking • 3 min read Burning Your Boats I spent 2006 consulting to small tech companies, including seven months as an interim executive. I also nearly co-founded…
Market Thinking • 5 min read Crowding Out Tech Support This week, there’s been a lot of discussion in the blogosphere and popular press about “crowdsourcing” — empowering crowds of…
Market Thinking • 3 min read Avoiding the Post-Course Correction As early as 1961, Soviet and American space scientists planned for mid-course corrections: those tiny bursts of rocket power…