Mar 16, 2020 1 min read

Podcast: Execs Don’t Always Know What Users Need

Jay Stansell has been on a European podcast tour: meeting and recording product leaders in Cardiff, London, Copenhagen, Berlin, Munich and Zurich — partly to raise funds supporting bushfire restoration in Australia after their massive fires.  Jay generously let me join remotely from San Francisco.

A recording of the podcast is here.  We had a freewheeling conversation that included some challenging talk about understanding C-level attitudes:

  • 03:03 London quiz
  • 08:35 Typical day of the life of the execs
  • 12:13 Priorities and the way of thinking of execs
  • 15:26 Should execs know users needs?
  • 18:22 Why do some execs believe that they know what users want, in detail?
  • 25:37 What do you need to do to convince execs that you know the users needs
  • 29:51 Product people around the big kids table
  • 31:38 How to change approach for the exec to understand users’ needs
  • 36:10 Product managers and VPs stepping into Board position
  • 37:23 What to let go and what to hang on to
bushfire relief
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Rich Mironov's Product Bytes.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.