Podcast: Execs Don’t Always Know What Users Need

Jay Stansell has been on a European podcast tour: meeting and recording product leaders in Cardiff, London, Copenhagen, Berlin, Munich and Zurich — partly to raise funds supporting bushfire restoration in Australia after their massive fires.  Jay generously let me join remotely from San Francisco.

We had a freewheeling conversation that included some challenging talk about understanding C-level attitudes:

  • 03:03 London quiz
  • 08:35 Typical day of the life of the execs
  • 12:13 Priorities and the way of thinking of execs
  • 15:26 Should execs know users needs?
  • 18:22 Why do some execs believe that they know what users want, in detail?
  • 25:37 What do you need to do to convince execs that you know the users needs
  • 29:51 Product people around the big kids table
  • 31:38 How to change approach for the exec to understand users’ needs
  • 36:10 Product managers and VPs stepping into Board position
  • 37:23 What to let go and what to hang on to

bushfire relief

Share this article

Share on twitter
Share on linkedin
Share on email
Sign up for our newsletter
Book Cover - The Art of Product Management
Categories

Archive

  • 2021 (10)
  • 2020 (12)
  • 2019 (7)
  • 2018 (7)
  • 2017 (8)
  • 2016 (13)
  • 2015 (16)
  • 2014 (17)
  • 2013 (17)
  • 2012 (14)
  • 2011 (2)
  • 2010 (13)
  • 2009 (9)
  • 2008 (4)
  • 2007 (3)
  • 2006 (4)
  • 2005 (2)
  • 2004 (7)
  • 2003 (8)
  • 2002 (6)
  • Scroll to Top
    Processing...
    Thank you! Your subscription has been confirmed. You'll hear from us soon.
    ErrorHere