Lying To Customers
I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to…
Enterprise
6 posts
Podcast: Execs Don’t Always Know What Users Need
Jay Stansell has been on a European podcast tour: meeting and recording product leaders in Cardiff, London, Copenhagen, Berlin, Munich…
Starter KPIs for B2B/Enterprise
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is…
The Slippery Slope of Sales-Led Development
Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales…
Understanding Enterprise Product Companies
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here…
Hearing About Accounts, Listening for Segments
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market.…