In a job search, *you* are the product that you’re trying to market. Look for ways to apply your product management skills to yourself: segmentation/targeting, turning features into benefits, and solution selling. Become your own demo.
Product management is about allocating scarce resources across existing products/services while exploring new opportunities. We need to combine top-down, bottom-up and market-in approaches to make good decisions.
Before you ask for additional technical staff for your product, give a thought to the revenue implications. Eventually, your development team has to earn enough to pay for itself — and a lot of other people.